Company

Tomorrow Ideas, Inc. was co-founded in 2016 in Seattle, WA by Dave Hanley CEO, Joshua Heckathorn COO, and Erik Kjell CPO.

Each of us have personal stories about how our lives have been impacted by the decisions our families made, for better or worse. Read Dave's story.

We're excited to introduce the next chapter of our story, where we hope to transform the lives of every family in America, for the better. We call it Tomorrow.

Our mission is to help families be ready for the future by making expensive legal documents free for everyone, starting with a legal will.

Why? Because we believe everyone should have a legal will—especially if you have children.

Tomorrow built a network of 52 attorneys across America who crafted a legal will that anyone can create right on their phone. How?

  • First, we designed an app that connects you with your family, so you can make important decisions together. Tomorrow works for every type of family and is tailored to the laws in your state.
  • Next, we simplified all the decisions you need to make and designed an iOS, Android, and web app that makes it feel less like a chore and more like fun.
  • Then, we became a fully licensed national insurance broker to help you buy just the right amount of term life insurance based on what your family and finances look like.

We're also proud to announce that we've added 5 more legal documents to help you be ready for almost any risk:

  • Pour-over Will
  • Living Trust
  • Advance Directive
  • Medical Consent for Kids
  • Power of Attorney

These documents alone are worth anywhere from $1,000 to $5,000 in legal fees, and we made them all free. Attorneys don't view Tomorrow as a competitor, since over half of Americans can't afford to hire a lawyer to prepare for the future.

How does Tomorrow make money giving all these legal documents away for free? 1 in 10 people who get a free legal document decide to buy a financial product through us from one of our partners (like term-life insurance) or decide to upgrade to Tomorrow+ because they want advanced features and want to support our mission.

With a 4.6 avg. rating from 3,000+ reviews in the App Store, here's what people are saying...

"We have been meaning to do this for years." - Jenny Kelly

"Tomorrow was super easy to figure out." - Megan & Brett

"I just created my will in 7 minutes." - Anthon Grigg

Start by downloading the app for iOS or Android.