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Founder Bios

Dave Hanley, Founder & CEO, Tomorrow

Dave Hanley is CEO of Tomorrow, which helps families make long-term financial and legal decisions together for the first time, in an easy-to-use app designed to protect their futures. He is an accomplished CEO, digital entrepreneur, and social advocate.

Prior to founding Tomorrow, Dave founded Banyan Branch, a leading social media marketing agency, which was acquired by Deloitte Digital. Prior to Banyan Branch, Dave was VP of Marketing at Shelfari, the social network for book readers, which he helped grow to more than 2 million members in 18 months, before it was acquired by Amazon. He also served as Director of Product Management at RealNetworks, where he oversaw the launches of Rhapsody.com and Rhapsody’s Web services program.

Earlier in his career, Dave worked in economic development with NGOs and banks in Asia and Latin America that were implementing and assessing microcredit programs, including time as a Fulbright scholar. Dave was selected to the prestigious World Economic Forum Young Global Leader program, where he is an active participant and advisor.

Dave is a loving father of four children, adventure traveler, and spirituality seeker. He holds an MBA from Stanford University and Bachelor’s and Master’s degrees in public policy from Brigham Young University.


Joshua C. Heckathorn, Co-founder & COO

Joshua Heckathorn is Co-founder and COO Tomorrow, which helps families make long-term financial and legal decisions together in an easy-to-use app designed to protect their futures. He is an entrepreneur, investor, and nationally recognized credit and personal finance expert.

Josh began his career in finance with Zurich Financial Services, where he spent five years in global roles prior to acquiring ownership of Creditnet.com. As President of Creditnet, Josh grew the site to over 250,000 unique visitors per month and positioned it as one of the top ten online credit card comparison engines prior to his exit in late 2012.

Joshua holds a B.S. in Management from Brigham Young University’s Marriott School of Business and received an MBA from Seattle University’s Albers School of Business. He resides with his family in the Seattle area, where he enjoys climbing in the Cascades and running ultra-marathons.


Erik Berg, Co-founder & VP Product

Erik Berg is Vice President of Product and Co-founder of Tomorrow, which helps families make long-term financial and legal decisions together in an easy-to-use app designed to protect their futures. Erik is an experienced entrepreneur who has built software solutions for Amazon, the Department of Defense, and NFL Players, Inc.

Erik’s first company, Playmark, helped companies acquire the commercial rights to 1,800 NFL Players on all 32 teams. Playmark managed digital assets from Electronic Arts, automated the collection of royalty payments, and was sold to NFL Players Inc. Next, Erik designed a web application designed for the Department of Defense that enabled native-speaking analysts covering the Middle East to intercept young people who were being recruited by radicals on social media. Most recently, Erik co-founded Earlybirdy, a web application that helped digital media rights acquirers such as large e-commerce companies analyze global data to make decisions on which content license from studios and networks.

Erik attended Seattle Central and then went on to study business at the University of Washington. He is a Seattle-native Norwegian, who loves to read, run, bike, ski, and, true to his roots, is a certified sailor.