Tomorrow and NFP Announce Strategic Partnership to Make Family Financial Wellness an Employee Benefit

Oct. 2, 2018 | Tomorrow Ideas, Inc.

SEATTLE and NEW YORK — Oct. 2, 2018

Seattle startup Tomorrow Ideas, Inc. and NFP, a leading insurance broker and consultant, today announced a strategic partnership to enable more families to plan for their financial future. The companies are teaming up to bring Tomorrow's long-term financial planning app to thousands of NFP employees and many more in NFP's network.

As mobile apps help people be more productive on the go, the Tomorrow app can help the 6 out of 10 Americans who don't have a legal will create one in minutes on their phone. NFP recognizes the need for mobile-first solutions to maintain its leadership as a benefits broker, and the firm determined Tomorrow is a partner that will fill this gap in the lives of millions of Americans.

“As a leader in a changing insurance world, we look for innovators like Tomorrow to help bring financial wellness to those in our care,” says Mike Goldman, President and COO of NFP. “Tomorrow is reinventing long-term financial planning, and its innovative model makes it a progressive leader in this space. We look forward to a long-term partnership.”

“Tomorrow's mission is to equip every American with the tools to prepare their family's financial future,” says Dave Hanley, CEO of Tomorrow. “NFP's scale and deep integration in employee benefits and financial planning make them the ideal partner to help us accomplish our mission to bring financial security to millions of Americans.”

This partnership will provide NFP employees first access to Tomorrow's upcoming premium features, called Tomorrow Plus, allowing families to make important financial decisions together on phones, tablets, and online.

NFP users of Tomorrow can now:

  • Create legal will and trust, made by 52 attorneys across America
  • Decide who should fill important roles like guardian, executor and trustee
  • Organize family finances and view net worth across all accounts
  • Keep track of items owned, their value and who receives them one day
  • Record and share video memories with family members to keep forever
  • Add company-sponsored employee benefits to stay organized

In addition to this partnership, NFP’s early stage investment arm, NFP Ventures, has made an investment in Tomorrow, joining Aflac, Allianz, Maveron, Sinai Ventures, and other previous investors, bringing Tomorrow's total funds raised to $8.4 million. This investment reaffirms NFP’s belief that Tomorrow will be a valuable benefit to the families of its over 4,000 employees and the many employees NFP serves through its benefits brokerage business.

Please visit to learn more information on Tomorrow Plus and Tomorrow’s partnership with NFP.

About Tomorrow

Tomorrow was founded in Seattle, WA in 2016 to help families make long-term financial decisions together for the first time, in an easy-to-use app designed to help them plan for the future. Additional information is available at Follow us on Facebook and Twitter @TomorrowIdeas.

About NFP Ventures

NFP Ventures is a venture fund launched by NFP that focuses on strategic partnerships and investments in the emerging Insurtech, Fintech and HR Tech arenas. NFP Ventures’ mission is to find, fund and work successfully with visionary executives, providing them with expertise to foster long-term success. Typically, NFP Ventures targets companies seeking Seed to Series B investment that can benefit from NFP’s distribution, human capital and other unique assets to accelerate growth.

About NFP

NFP is a leading insurance broker and consultant that provides employee benefits, property & casualty, retirement and individual private client solutions. Our expertise is matched by our commitment to each client’s goals and is enhanced by our investments in innovative technologies in the insurance brokerage and consulting space.

NFP has more than 4,300 employees and global capabilities. Our expansive reach gives us access to highly rated insurers, vendors and financial institutions in the industry, while our locally based employees tailor each solution to meet our clients' needs. We've become one of the largest insurance brokerage, consulting and wealth management firms by building enduring relationships with our clients and helping them realize their goals.

Recently NFP was named the 2nd largest retirement plan aggregator firm, as ranked by Investment News; the 5th largest U.S.-based privately owned broker, the 5th best place to work in insurance and the 6th largest benefits broker by global revenue by Business Insurance; the 9th largest property & casualty agency by total 2016 P&C revenue and the 9th largest commercial lines agency by total 2016 P&C and commercial lines revenue by Insurance Journal; the 10th largest employee benefits broker by Employee Benefit Adviser; the 11th largest broker of U.S. business by Business Insurance; and the 12th largest global insurance broker by Best's Review.

For more information, visit