- Create a free will and free trust – in minutes, not months
- A trust fund for everyone backed by just the right amount of optional life insurance
- Transparent & social experience invites others to play key roles of guardian, executor, or trustee
SEATTLE, Wash. – July 18, 2017 – The stats are sobering: 78% of millennials do not have a will; 74% of all Americans do not have individual life insurance ; and 50% of all millennial households would have immediate trouble paying their bills without their primary wage earner. To help, Tomorrow Ideas, Inc. (https://tomorrow.me/) today unveiled the Tomorrow app, which helps families make long-term financial and legal decisions together for the first time, in an easy-to-use app designed to protect their futures.
Tomorrow overcomes the complexity, costs, and isolation that most people experience while trying to complete essential legal and financial tasks, with an app aimed at busy millennials and modern families. The Tomorrow app is the “first trust fund for everyone,” right in their pockets. It lets people create a free will and free trust (also known as a revocable living trust or trust fund) – in minutes, not months. Users can also purchase the optimal amount of affordable term life insurance within the app, or use an existing policy, and allocate future payouts to fund their own trust. The uniquely social experience also makes it easy for users to invite family and friends to serve important future roles, encouraging transparent dialog about hopes and expectations. Tomorrow guides users through these decisions, and makes them easy to change any time, with a click of their phones. It combines many of the tools used by the wealthy, and makes them accessible and affordable for everyday Americans.
“Our mission is to knock down the barriers that stop most American families from getting the kind of legal and financial protection they need and deserve,” said Dave Hanley, CEO and Co-founder of Tomorrow. “The Tomorrow app simplifies historically difficult tasks like starting a trust fund, creating a will, and buying life insurance – and makes them accessible to everyday people, not just the wealthy. Now, families can finally take this off their perpetual ‘to do’ list – in a way that is aspirational, social, and even enjoyable, right from their phones.”
After the difficult and unexpected loss of both parents, Dave Hanley was thrust into an antiquated world of financial and legal processes and paperwork, costly lawyers’ fees, and intense personal anguish. An accomplished CEO and digital entrepreneur, he knew there had to be a better way. He was a leading executive at Shelfari, which was acquired by Amazon, and co-founder of Banyan Branch, which was acquired by Deloitte. As such, Dave had access to resources to protect his family that many Americans lack – an inequity that troubled him deeply. Thus, an idea that was borne of hope and love for his family grew into a quest to help others, through a company called Tomorrow.
Within minutes, Tomorrow intuitively guides users through various sections of the app, including:
To keep personal information protected, the Tomorrow app uses bank-level security, encryption, and authentication protocols. The app is now available for download in the iTunes app store, with Android versions coming at a later date. Tomorrow also plans to add a variety of other services in the future.
As part of today’s launch, Tomorrow also disclosed that it has raised $2.6 million in seed funding to date. Investors include: Maveron, CFSI, Echelon Capital, Clocktower Technology Ventures, Allianz Life, Plug And Play, Flying Fish Partners, and angel investors. Tomorrow’s Board of Directors include Dave Hanley; Tom Hanly, former COO & CFO of Russell Investments (no relation to Mr. Hanley); and Rob Martin, Managing Partner of Echelon Capital. Tomorrow has also assembled a prominent board of outside advisors.
In addition, the
company named its senior leadership team, which in addition to Mr. Hanley, includes:
Erik Berg, Vice President of Product and Co-founder; Josh Heckathorn, Vice President of Financial Services and Co-founder; Lindsey Briggs, Head of Estate Planning; and Wayne Rambo, Vice President of Engineering and Co-founder.
Tomorrow Ideas, Inc. was founded in Seattle, WA in 2016 to help families make long-term financial and legal decisions together for the first time, in an easy-to-use app designed to protect their future. Additional information is available at https://tomorrow.me/. Follow us on Facebook and Twitter @TomorrowIdeas, and share your experiences using #mytomorrow.
Digital Press Kit (screenshots, logos, videos, etc.): https://tomorrow.me/about/press/
Press Contacts: JLM Partners for Tomorrow; 1-206-381-3600; JLM_Tomorrow@JLMPartners.com
Sources: 1January 2017 Caring.com Survey; 22016 LIMRA Insurance Barometer Study; *Assumes healthy, 35-year old, non-smoking female or male.